Infiniti

Infiniti launched a campaign comparing each of its vehicles against the top competitors in its category, a series that grew to more than 50 individual comparisons. To produce imagery at that scale efficiently, this project developed a prompt system for generating realistic AI visuals. Each comparison is built from defined scenes and a consistent set of angles covering exteriors, interiors, cargo space, and details, keeping every image cohesive no matter which vehicles sit side by side. The project also included the design of the blog post template that hosts each comparison, giving the campaign one clear structure from the first article to the last.